Learn Interactive Marketing with augmented reality technology

Sunday, January 21, 2024

1:00pm – 2:00pm EST

Location: Baltimore Convention Center, 343-344

Level of Participation: Medium

Content Leader(s)

Laura Accardi

Head of Promotions and Development
Patchogue-Medford Library
Michele Cayea

Head of Community Engagement
Patchogue- Medford Public Library
Karen McCahey

Library Assistant
Patchogue-Medford Public Library
Emily Spizzirri

Community Engagement Librarian
Patchogue-Medford Library

Primary Contact(s)

Michele Cayea

Head of Community Engagement
Patchogue- Medford Public Library

Patchogue-Medford Library sits on Main Street in a bustling downtown with daily foot and vehicle traffic. An ongoing challenge has been how to entice these passersby through our front door. Using augmented reality technology, our sidewalk-facing windows were transformed for the summer into a stunning 30-foot “Oceans of Possibilities” interactive aquarium exploding with color! An intrigued community was invited to customize a fish to be uploaded then magically appear swimming in the tank. Our creative marketing successfully lured all ages and segments of our population inside. Library card sign-ups surged, summer reading registration soared, while over 5,000 fish were created! Learn all about this and more!

Learning Objectives:

Learn how to use augmented reality technology and scale it to any marketing campaign.
Master a new level of outreach and advertising by using by utilizing whatever you may have to create your own interactive advertisement.
Rock what you got! Learn how to scale your campaign to your community no matter the demographic or size.
Conduct data measurement using statistics, surveys, QR codes, social media and more.